Milo's missioN

Pictured here is our sweet boy, Milo. We adopted Milo on December 7, 2017, and he has been a cherished part of our lives ever since. In early November 2024, Milo was diagnosed with advanced cancer, and we know our time with him is limited. Despite this, Milo’s life has been filled with love, joy, and an undeniable "pawsitivity" that has touched everyone around him.

No matter when his final day with us comes, we are certain that his legacy and the memories he created will continue to make the world a better place. In his honor, we have named this initiative after him: Milo’s Mission. Through this effort, Milo’s memory will live on in the good we do for others and the positive impact we hope to make for countless dogs and the families who love them.

There is no denying that the manufacturing and processing standards for human food are often less than ideal—and the standards for dog food can be even worse. At Milo’s Mission, we have already taken our first step by sending out our initial dog food sample for testing, with results expected within the next 10 days (as of November 29, 2024).

Looking ahead, once our YouTube channel is monetized, 100% of the revenue generated from videos related to this initiative will be reinvested into testing dog foods selected with the help of our viewers. We are starting by testing for pesticides and plan to expand to include heavy metals, antibiotic residues, and other analyses based on the priorities and feedback of our audience. Together, we aim to make a meaningful difference for dogs and the families who care for them.

Link to Channel http://www.youtube.com/@berkleycreek_allthingscanines

Our mission is to empower dog owners with free access to a growing library of information about the foods they feed their dogs. By raising awareness and sharing test results through our website, we aim to help every dog owner make informed decisions and choose the healthiest options for their pets.

To expand our efforts and test more foods more quickly, monetizing our YouTube channel is essential. To qualify, we need 4,000 watch hours and 1,000 subscribers. While we anticipate reaching the watch hour requirement within the next 20 days, a significant 92% of our viewers are not subscribed. With viewers tuning in from all over the world, subscribing to the channel is a simple and impactful way to help us reach this milestone and accelerate the progress of our mission.

Thank you for supporting Milo’s Mission—together, we can make a difference!